KAIEKE Collection

Introducing KAIEKE, a clothing collection crafted for our hoiho/rodeo mateys, where the spirit of the arena meets the depth of Māori heritage.

The inspiration for these designs comes from my brother and sister-in-law, passionate rodeo competitors whose determination and resilience embody the spirit of the sport. Their dedication to their craft and the pride they take in representing whānau sparked the idea to create a collection that celebrates their achievements. They’ve kindly allowed us to have them featured on the denim patches…

This collection is more than clothing—it's a statement of identity and pride, blending the rough-and-ready spirit of riding with the timeless beauty of Māori culture. KAIEKE is not just a first; it's a movement, carving out a space that’s as unique as the land it comes from.